Loyalty programs and retail media for large retailers. We've surfaced $40M in uncounted loyalty revenue and built retail media networks that generate real supplier income. Now we build them with you.
Last reviewed: April 2026 · By Anthony Stevenson, Founder, Summit Strategy Advisory
Three areas where we go deep. Every engagement maps to one of these — often more than one.
We assess your loyalty program, retail media capability, or technology stack — finding the gaps, quantifying the opportunity, and delivering a clear set of prioritised recommendations. Not a report that sits on a shelf. A blueprint you can act on.
We identify the AI quick wins that lift team and programme performance today, and help you blueprint the bigger bets — personalisation engines, predictive analytics, supplier optimisation — that drive compounding growth over time.
We design and build net-new revenue capabilities alongside your team — supplier loyalty programmes, retail media networks, marketplace models, and subscription plays. We don't just advise on these. We've built them.
Retail media is the fastest-growing ad channel in the world.
Global retail media ad spend is projected to reach $128B by 2026, growing at 21% annually (eMarketer, 2024). Yet most retailers outside the top 10 have not yet built a formalised media network — leaving significant supplier revenue on the table.
Loyalty programme members spend 12–18% more than non-members on average (Bond Loyalty Report). The programmes that capture that incremental lift are those with clear mechanics, strong data infrastructure, and a measurement model that counts it correctly.
A sample of what we've delivered. Details anonymised at client request.
Loyalty program generating high engagement but low incremental sales. Leadership questioned the ROI of the entire program.
Loyalty Economics Diagnostic revealed $40M+ in attributable incremental revenue previously uncounted. Program retained and scaled.
Supplier relationships strong but no formalised media network. Revenue from suppliers was ad hoc and underpriced.
Supplier-Funded Media Venture engagement surfaced $8M in near-term revenue opportunity and a clear network launch roadmap.
Use Summit's free Positioning Statement Grader to sharpen how you communicate your loyalty or retail media capability to internal stakeholders.
A retail media network is an advertising platform operated by a retailer that allows suppliers and brands to purchase advertising placements using the retailer's first-party customer data. Examples include Amazon Advertising, Walmart Connect, and Kroger Precision Marketing. Retail media is one of the fastest-growing advertising channels globally, projected to reach $128B by 2026 (eMarketer).
Loyalty ROI is measured by isolating incremental spend — the revenue generated by members above the baseline they would have spent without the programme. Summit's Loyalty Economics Diagnostic methodology identifies this attributable revenue, which is typically undercounted by 20–40% in traditional analyses. Loyalty programme members spend 12–18% more than non-members on average (Bond Loyalty Report).
Summit's Programme Review & Roadmap engagement typically runs 4–6 weeks and delivers a complete diagnostic of programme effectiveness, revenue lift and advertising opportunity sizing, and a prioritised capability roadmap. Most clients start to see quick-win opportunities within the first two weeks.
Loyalty programmes reward customers for repeat purchases and generate first-party behavioural data. Retail media monetises that data by selling advertising placements to suppliers and brands. The two are complementary — a richer loyalty programme creates more valuable audience segments for a retail media network. Retailers with mature loyalty programmes typically generate 40–60% higher retail media CPMs than those without.
Summit works on a monthly retainer against a defined set of objectives. Engagements are scoped to a clear outcome — a programme review, a network launch, an AI capability build — rather than open-ended hours. Most engagements run 4–12 weeks. Clients retain Summit for as long as the work requires, then exit cleanly.
Let's talk about your retail challenge.
A 30-minute call is enough to know if there's a fit. No deck, no pitch — just a direct conversation about what you're trying to solve.