Score your market problem across six dimensions. Find out if the problem you're solving is worth building a company around.
Describe the problem your target customer faces below. Be specific — who has it, how often, what the cost is.
A buildable market problem is specific (affects a defined group), acute (causes real pain when unsolved), frequent (occurs regularly, not once), and currently solved poorly or expensively by existing options. The best problems are ones where the buyer is already spending money on a workaround.
A real problem has observable symptoms — buyers can describe it, are already trying to solve it, and will pay to solve it better. A perceived problem is one the founder believes exists but which buyers don't actively feel pain from. The Market Problem Validator tests for evidence of real pain, not just logical reasoning.
Urgency is evidenced by buyers prioritising the problem unprompted, allocating existing budget to solve it, or experiencing measurable consequences when it goes unsolved. If buyers say 'yes, that's a problem' but don't act on it, the urgency isn't sufficient to support a product business.
Yes — the Market Problem Validator is designed for exactly this use case. It is most useful before building, helping founders stress-test their problem hypothesis before investing in product development.